OA2020 is a global initiative to propel open access forward by fostering and inciting the transformation of today’s scholarly journals from the current subscription (paywall) system to new open access publishing models that enable unrestricted use and re-use of scholarly outputs and assure transparency and sustainability of publishing costs.
Even though Open Access is now a shared vision of the world’s academic communities, research councils, and funding bodies, nearly 85% of the world’s scholarly outputs are still locked behind paywalls, inhibiting the full impact of research and putting enormous strain on institutional budgets.
The new publishing initiatives and other efforts of the past twenty years have made some headway, but progress is slow. In order to finally make Open Access the default in scholarly communications, we need a strategy that rapidly addresses the bulk of today’s scholarly journals. We cannot continue to sustain subscription price increases which monopolize institutional budgets, and we cannot wait any longer for the desired benefits of an open information environment.
The OA2020 Initiative was established at the 12th Berlin Open Access conference in 2015, where thought leaders in the global Open Access movement came together to deliberate on concrete actions that would finally offer an incisive, feasible and rapid path toward an open information environment.
Building on the 2003 Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities, and the pursuant, urgent Mission Statement of 2013, OA2020 aims to accelerate the transition to open access by transforming the existing corpus of scientific journals from their current subscription system to open access.
The transformation envisioned by OA2020 is founded on analysis that shows there is already enough money within journal publishing to allow for a transition to open access that will be – at a minimum – cost-neutral. This analysis is outlined in a widely-read White Paper, published by the Max Planck Digital Library in April 2015.
While continuing to support the development of other open access strategies, OA2020 aims to
- Transform the core of today’s scholarly journals from subscription to OA publishing in accordance with community-specific publication preferences.
- Pursue this transformation process by converting resources currently spent on journal subscriptions into funds to support sustainable OA business models.
- Engage all parties involved in scholarly publishing, in particular universities, research institutions, funders, libraries, and publishers in transformative actions to achieve a rapid and efficient transition for the benefit of scholarship and society at large.
These goals have been set out in the Open Access 2020 Expression of Interest, endorsed by scores of scholarly organizations from five continents.
In a recent article, Bo-Christer Björk adapted Porter’s Five Forces framework to analyse the level of competition in today’s scholarly journal publishing business, noting that the lack of competition among the major subscription publishers neutralizes the other forces at play and prevents a large-scale shift to open access.
We have further adapted this widely-used business strategy development model to illustrate the vital role of the OA2020 Initiative within the broader Open Access ecosystem and how OA2020 works in synergy with a number of other OA strategies, strengthening them to exert greater pressure on the market from all sides. The natural outcome, in addition to finally and rapidly achieving open access on a large scale, will be transparency in costs which will foster much needed innovation in publishing models and services and healthy competition to control pricing.
The power to change is in the hands of the academic community. The global research community can drive the transformation of scholarly communications by adopting a simple, common strategy: divest of subscriptions and invest in open access. There are any number of ways institutions can act on this strategy, systematically reducing the funds they invest in subscriptions and shifting those funds to support a variety of open access publishing models.
The target is clearly in our sights, as 80% of scholarly publishing lies with just a handful of publishers and a growing percentage of institutions whose scholarly outputs publishers depend upon, are embracing the OA2020 strategy. Further analysis shows that with commitments from a relatively small number of global research-intensive institutions, we could reach the turning point by our 2020 target.
Now is the time to act! The subscription system is showing unprecedented signs of vulnerability: other OA initiatives valiantly continue to chip away at the paywall, but, perhaps more significantly, a new generation of researchers are turning to pirate platforms to obtain published scientific outputs; a clear sign that the current subscription system is obsolete and unable to meet the demands of today’s scholars.
As more and more individual institutions and consortia join the OA2020 initiative, using their subscription expenditures as leverage to inject open access into the scholarly publishing system, our collective power and reach increases, like the payload of a catapult. With libraries and institutions acting as a crossbar to direct the potential of their expenditures to open access, we can deliver a final blow to bring down the paywall system and build a new open information environment.
We are spending too much money. Even in stable economic environments, subscription prices have risen 60% in the past decade (versus ~16% of standard inflation) and continue to rise. But that is not all: “hybrid” publishing of OA articles in subscription journals has allowed publishers to the phenomenon of “double dipping”, in which publishers extract even more money from funders and the academic community.
We want to have more impact now. Over 15 years ago, the academic community defined what would be the terms of access to research in the 21st century: Open Access. Despite the many laudable efforts that have been undertaken in the past, only ~15% of research outputs are freely available on publication; at this rate, it will take decades before our research will be fully accessible and re-usable by the entire scientific community.
We want to take back the power. The current lack of competition allows an unchallenged oligopoly of “legacy” publishers to hold the vast majority of scientific articles in a subscription journal deadlock, obligating researchers to surrender full rights on the use and re-use of their work and extracting over $2 billion in profits annually, with profit margins of 30-40%, from libraries and their institutions.
We want to foster innovation. The paywall system is a relic of the print age, which hinders the full potential of digital environments and is out of sync with the demands of 21st century research, which should be based on ability to freely interrogate and share the worlds scientific outputs. We need innovative publishing services that will improve, not impede, the research process.
We need to rationalize our precious time. Funder, Institutional and discipline-based Repositories have their essential role in disseminating research, but they are slow to be populated and come with time-consuming and, often, confusing compliance and deposit processes that are frustrating for researchers and libraries alike.
We need a solution based on evidence. The MPDL White Paper illustrated that there is more than enough money in the publishing system to sustain a transformation of today’s scholarly journals from subscription to open access, and the Pay it Forward Project concluded with similar findings. The success of SCOAP3 is evidence that established journals can feasibly and sustainably be converted from subscription to open access.
We need to level the playing field. Researchers and, indeed, the majority of the world’s higher education systems, rely on the publishing services and brand value offered under the current journal system, but the market power of “legacy” publishers stands in the way of developing and adopting new forms of tenure and promotion.
We need a rapid, sustainable path to a fully Open Access environment. Pressure is building on all sides: disruptive elements like SciHub threaten to undermine the entire chain of scholarly communications and institutional budgets are stretched to the breaking point. A number of national HE and Library consortia have taken a giant first step forward, negotiating transitional “offset agreements”, but unless the community quickly and collectively moves on with a next step in the transition, we run the risk of even these initial agreements becoming “business as usual”.
The key to success is in the hands of the world’s research organizations, as they decide how to allocate their funds. A broad, global consensus among these organizations to withdraw all spending from journal subscriptions and re-allocate those resources to open access publishing initiatives and services in accordance with their own, community-specific OA publishing preferences .
- Retain the right to freely share and reuse their research as they wish.
- Achieve maximum visibility of their outputs, through open dissemination via the channels they prefer.
- Publish in the journal of their choice, participating in the publishing services they want.
- Gain immediate, free and unrestricted access to all of the latest, peer-reviewed research.
- Support Open Access and Open Science with no need to alter their research and publication practices.
- Take a central role in scholarly communications on behalf of their institution in the emerging open access environment.
- Consolidate their partnership with researchers, collaborating in the full life cycle of their research and publication process.
- Satisfy the demands of the new generation of researchers, bringing them unencumbered access to everything.
- Demonstrate new value to their administration in managing the strategic interests of their institution.
- Cultivate opportunities for innovation and leadership in shaping the role of the library of the future.
- Maximize their profile and scholarly impact, assuring that all outputs are freely and immediately available, in their repositories and everywhere researchers want them.
- Exert a direct market influence on publishers to control the costs of scholarly publishing.
- Liberate the distorted scientific information market, enhancing scientific exchange and facilitating innovation for the advancement of knowledge.
- Ensure transparency and accountability of the use of their funds and the results of the research they have financed.
- Secure a viable transition roadmap to the emerging Open Access environment in a win-win collaboration with their customer base.
- Generate strategic partnerships with Institutions, Libraries and Researchers, building trust and seeding opportunities for further integration.
- Create the conditions to shift their efforts to technological innovation in information and research services rather than having to expend efforts in fortifying paywalls.
- Gain more opportunities for new market entrants as funds currently locked in “big deals” are liberated and made available to support other publishing initiatives and services.
Science and Society at Large will finally gain open access to the latest scientific research and the foundations for an innovative and transparent new world order in scholarly communications.
An ever increasing number of organizations, representing hundreds of scholarly institutions across five continents, has formally endorsed the OA2020 initiative, including national and international research councils, funding agencies, university associations, research institutes, universities, academic councils, and publishers.
Click on the map below to see the OA2020 Signatories and network contacts in your area (then scroll down to see results displayed below the map).
All OA2020 Signatories are invited to represent the interests of their local community in global OA2020 efforts. Representatives from signatory institutions may also volunteer to act as national or regional contact points; the network of contact points is the driving force behind OA2020 and is regularly convened to coordinate transformative activities. The community is further supported by an Advisory Group, mandated at the Berlin 13 conference in 2017, which provides strategic guidance in the progress of OA2020.
OA2020 is coordinated by the Max Planck Digital Library on behalf of the Max Planck Society, convener of the Berlin Open Access Conference series.
Prof. Dr. Ulrich Pöschl, Max Planck Institute for Chemistry, Mainz, Germany, contact
Prof. Dr. Ulrich Pöschl is a Scientific Member of the Max Planck Society, Director of Multiphase Chemistry Department of the Max Planck Institute for Chemistry, and professor at the Johannes Gutenberg University in Mainz, Germany. A champion of Open Science, Pöschl was the initiator of interactive open access publishing and peer review (multi-stage open peer review), first established with the international OA journal Atmospheric Chemistry and Physics (ACP), of which he is Chief Editor. He is also Chairman of the Publications Committee and Council Member of the European Geosciences Union.
Prof. Dr. Gerard Meijer, Fritz Haber Institute (FHI) of the Max Planck Society, Berlin, Germany, contact
Prof. Gerard Meijer is Director of the Fritz Haber Institute (FHI) of the Max Planck Society in Berlin, Germany. His luminous scientific career and impactful research have earned him numerous recognitions among which being elected member of the Academia Europaea in 2013 and a royal decoration and conference of Knighthood in the Order of the Netherlands Lion in 2017. In 2012 he was appointed President of the Executive Board of Radboud University in Nijmegen and during his tenure lead, on behalf of the VSNU (Association of Universities in the Netherlands), the ground breaking negotiations with the major subscription publishers (most notably Elsevier), effectively taking the first step in the transition of today’s scholarly journals to Open Access.
Dr. Ralf Schimmer, Head of Information Provision, Max Planck Digital Library, Munich, Germany , contact
Colleen Campbell, OA2020 Partner Development, Max Planck Digital Library, Munich, Germany , contact
Kai Karin Geschuhn, Innovative Services & Open Access, Max Planck Digital Library, Munich, Germany , contact
Dr. Georg Botz, Open Access Policy, Max Planck Society, Munich, Germany , contact